> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superlines.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Brands & Domains

> Configure your brands, market settings, and competitors.

A **Brand** (also called a **Domain**) represents a distinct business entity you want to monitor in AI search. Each brand has its own name, website, target market, competitors, tracked prompts, and analytics.

## What counts as a brand?

A brand can represent many things:

* **A product line** — "Nike Running", "Nike Basketball"
* **A geographic market** — "Acme UK", "Acme Germany"
* **A business unit** — "Retail Division", "Enterprise Division"
* **A sub-brand** — "Nike", "Jordan Brand", "Converse"
* **A specific campaign or landing page**

Each brand has independent analytics and configuration. Use the **domain switcher** in the sidebar to switch between brands.

## Creating a brand

<Steps>
  <Step title="Navigate to Brand Settings and click Add Brand" />

  <Step title="Enter basic information">
    * **Brand name** — the name you want to monitor (use the most common form customers use)
    * **Website URL** — your primary URL including `https://`
    * **Business Type** — select your business model (e.g., B2B, B2C, SaaS)
    * **Description** — a brief description of your brand or business
  </Step>

  <Step title="Configure your markets">
    Add one or more markets for your brand. Each market is a combination of:

    * **Country** — the geographic market (affects prompt generation and analysis context)
    * **Language** — the language for monitoring (matches your content language)

    You can add multiple markets to monitor your brand across different regions simultaneously.
  </Step>

  <Step title="Define your audience (optional but recommended)">
    * **Target audience** — describe your ideal customer
    * **Industry / Topic** — your business category
  </Step>

  <Step title="Add competitors (up to 4 by default)">
    Enter each competitor's brand name and website. Choose direct competitors or market leaders to benchmark against.
  </Step>
</Steps>

<Warning>
  **Country and language matter.** They directly influence which prompts are generated, how responses are analyzed, and which competitors are relevant. Create separate brands for separate markets.
</Warning>

## Brand settings explained

### Brand name & variations

Superlines uses your brand name to detect mentions in AI responses. You can also configure:

* **Brand name variations** — alternative spellings or abbreviations (e.g., "Nike Run Club", "NRC")
* **Brand exclude list** — terms that should NOT count as brand mentions

### Competitor mappings

For each competitor, you can set up brand mappings to consolidate variations:

* **Canonical name** — the main name (e.g., "Nike Running")
* **Aliases** — variations (e.g., "Nike Run Club", "NRC")

This improves accuracy in Share of Voice and competitor analytics.

### Market configuration

Superlines supports **multiple markets** per brand. Each market is a country/language pair that determines how prompts are generated and responses are analyzed.

| Setting             | Purpose              | Impact                                                                |
| ------------------- | -------------------- | --------------------------------------------------------------------- |
| **Country**         | Geographic targeting | Affects prompt generation, competitor relevance, and analysis context |
| **Language**        | Content language     | Determines prompt language and response analysis                      |
| **Region**          | Optional sub-region  | Further refines geographic targeting                                  |
| **Target audience** | Customer description | Improves AI-generated prompt suggestions                              |

<Info>
  Unlike setting up separate brands per market, multiple markets within a single brand let you track the same brand identity across different regions while keeping analytics unified.
</Info>

### Sitemap settings

Configure automatic sitemap integration:

* **Sitemap URL** — your website's sitemap URL for automatic page discovery
* **Auto-sync** — enable to keep your tracked pages in sync with your sitemap

### Prompt automation

| Setting                              | Description                                                              |
| ------------------------------------ | ------------------------------------------------------------------------ |
| **Auto-Add Prompts**                 | Automatically add AI-discovered prompts to tracking                      |
| **Auto-Archive Zero-Result Prompts** | Automatically archive prompts that consistently return no brand mentions |
| **Prompt Variations**                | Override the default prompt variation settings for this brand            |

## Automatic prompt generation

When you create a brand, Superlines **automatically discovers relevant prompts** based on:

* Your industry and business category
* Target audience definition
* Competitor analysis
* Current trending topics

<Tip>
  The initial auto-generated prompts provide a great starting point. Review them and add your own high-priority questions as you learn more.
</Tip>

## Plan-based limits

| Resource                  | Limit                                                     |
| ------------------------- | --------------------------------------------------------- |
| **Brands**                | 1 on Starter, multiple on Growth, unlimited on Enterprise |
| **Competitors per brand** | 4 (default, varies by plan)                               |
| **Prompts**               | Shared quota across all brands                            |

## Best practices

| Scenario                    | Recommendation                           |
| --------------------------- | ---------------------------------------- |
| Single product/brand        | 1 brand with core configuration          |
| Multiple products           | 1 brand per major product line           |
| Multiple markets            | 1 brand per country/language combination |
| Parent company + sub-brands | 1 brand per distinct brand identity      |