> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superlines.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Core Concepts

> Understand the key concepts behind the Superlines platform.

Before diving into the platform, it helps to understand the key concepts that Superlines is built around.

## Account hierarchy

Superlines uses a hierarchical structure:

```
Organization
├── Brand (Domain) 1
│   ├── Prompts + Labels
│   ├── Competitors
│   └── Analytics
├── Brand (Domain) 2
│   ├── Prompts + Labels
│   ├── Competitors
│   └── Analytics
└── Team Members (org-wide)
```

* **Organization** — your top-level account. It holds your subscription, team members, API keys, and LLM engine configuration.
* **Brand (Domain)** — a business entity you want to monitor. Each brand has its own name, website, target market, competitors, prompts, and analytics.
* **Prompts** — the questions people ask AI. Superlines tracks how each prompt performs across AI engines.
* **Labels** — tags for organizing prompts by topic, campaign, priority, or any custom category.

## What are prompts?

A **prompt** is a question or query that people type into AI assistants. Examples:

* *"What are the best project management tools for remote teams?"*
* *"How do I improve my website's AI search visibility?"*
* *"Which CRM is best for small businesses?"*

Superlines **tracks** these prompts by testing them across multiple AI engines (ChatGPT, Copilot, etc.) and recording:

* Whether your brand is mentioned in the response
* Whether your website is cited as a source
* Which competitors appear
* The overall sentiment

## What are responses?

A **response** is an AI engine's answer to a tracked prompt. Each time Superlines tests a prompt, it captures the full response and analyzes it for:

* **Brand mentions** — does the response name your brand?
* **Brand position** — in what order is your brand mentioned relative to others?
* **Website citations** — does the response link to or reference your domain?
* **Competitor mentions** — which other brands appear?
* **Sentiment** — is the mention positive, neutral, or negative?

## What are citations?

A **citation** is a reference to a specific URL in an AI response. When an AI model links to your website (or a competitor's), that's a citation. Citations are a strong signal of content authority.

<Note>
  Not all AI engines provide citations. Models with web access (like Perplexity, Copilot, Google AI Overviews, Google AI Mode) cite sources more often than offline models.
</Note>

## What are fan-out queries?

When an AI model with web access answers a question, it often performs **web searches** behind the scenes. These internal searches are called **fan-out queries**. Superlines tracks these to show you:

* What search terms the AI uses when answering about your topic
* Where your domain ranks for those searches
* Opportunities to improve your content for AI retrieval

## How the analysis works

<Steps>
  <Step title="Prompts are tracked">
    You add prompts to track for each brand — or let Superlines auto-discover them.
  </Step>

  <Step title="Automated testing">
    Prompts are sent to all your enabled AI engines daily.
  </Step>

  <Step title="Responses are collected">
    Full responses are captured and stored.
  </Step>

  <Step title="Brand detection">
    Responses are scanned for mentions using your brand name and variations.
  </Step>

  <Step title="Citation extraction">
    All URLs referenced in responses are parsed and tracked.
  </Step>

  <Step title="Metrics are calculated">
    Brand Visibility, Citation Rate, Share of Voice, Average Position, and more.
  </Step>

  <Step title="Insights are generated">
    Trends, alerts, and recommendations are surfaced.
  </Step>
</Steps>