> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superlines.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Schema Optimiser

> Analyze and optimize Schema.org structured data for any webpage to improve AI search visibility.

The Schema Optimiser analyzes any URL for existing Schema.org structured data and generates AI-optimized JSON-LD markup ready to paste into your page. Structured data helps AI models understand your content and increases the likelihood of being cited in AI responses.

## Why Schema.org matters for AI search

Schema.org structured data provides explicit signals to AI models about what your page contains — your product details, article metadata, organization information, FAQ content, and more. Pages with well-implemented schema markup are easier for AI models to parse, quote, and cite.

## How to use the Schema Optimiser

<Steps>
  <Step title="Enter a URL">
    Navigate to **Schema Optimiser** in the Tools section. Enter the URL of the page you want to analyze.
  </Step>

  <Step title="Run the analysis">
    Click **Analyze Schema**. The tool detects and evaluates all structured data on the page.
  </Step>

  <Step title="Review the results">
    You'll see a Schema Quality Score, detected schema types, and a detailed breakdown of what was found.
  </Step>

  <Step title="Copy the optimized schema">
    The tool generates an improved JSON-LD version with AI-recommended changes. Copy it and add it to your page.
  </Step>
</Steps>

<Tip>
  Try the example sites (apple.com, shopify.com, bbc.com/news, stripe.com) to see how major sites implement schema and what the optimization process looks like.
</Tip>

## What the tool detects

The Schema Optimiser scans for structured data in multiple formats:

| Format           | Description                                                       |
| ---------------- | ----------------------------------------------------------------- |
| **JSON-LD**      | The recommended format — embedded in `<script>` tags              |
| **Microdata**    | Inline HTML attributes (itemscope, itemprop)                      |
| **Meta Tags**    | Open Graph, Twitter Cards, and other meta-based markup            |
| **Page Content** | Implicit data from headings, content structure, and page elements |
| **Rich Results** | Eligibility for Google rich results (FAQ, How-to, Product, etc.)  |

## Understanding the quality score

The Schema Quality Score (0–100) reflects how well your structured data serves AI search visibility:

| Score  | Rating     | What it means                                     |
| ------ | ---------- | ------------------------------------------------- |
| 80–100 | Good       | Well-structured schema that supports AI discovery |
| 50–79  | Fair       | Basic schema present but missing key properties   |
| 0–49   | Needs Work | Minimal or no useful structured data              |

The score accounts for completeness, accuracy, use of recommended properties, and alignment with AI search best practices.

## The optimization output

The tool provides:

* **Summary of changes** — how many nodes were added, enriched, or removed
* **AI-generated change list** — bullet-point explanation of each recommended change
* **Highlighted diff view** — visual comparison of your existing schema vs. the optimized version, making it easy to see exactly what changed
* **Detected schema types** — what types were found on the page (e.g., WebPage, Article, Product)
* **Page info** — title, meta description, and canonical URL of the analyzed page

## Implementing the optimized schema

You can copy the optimized JSON-LD in two formats:

1. **Raw JSON** — the JSON-LD object, useful if you manage schema through a CMS or build tool
2. **HTML script tag** — the complete `<script type="application/ld+json">` tag, ready to paste into your page's `<head>`

<Warning>
  Always review the generated schema before implementing it. While the AI optimization is designed to be accurate, verify that the content matches your page and meets your requirements.
</Warning>

## Related tools

<CardGroup cols={2}>
  <Card title="AI Search Checker" icon="magnifying-glass" href="/tools/ai-search-checker">
    Full AI search readiness analysis including schema.
  </Card>

  <Card title="Site Health" icon="heart-pulse" href="/website/site-health">
    Monitor schema quality across all your pages.
  </Card>
</CardGroup>
