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A Brand (also called a Domain) represents a distinct business entity you want to monitor in AI search. Each brand has its own name, website, target market, competitors, tracked prompts, and analytics.

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What counts as a brand?

A brand can represent many things:
  • A product line — “Nike Running”, “Nike Basketball”
  • A geographic market — “Acme UK”, “Acme Germany”
  • A business unit — “Retail Division”, “Enterprise Division”
  • A sub-brand — “Nike”, “Jordan Brand”, “Converse”
  • A specific campaign or landing page
Each brand has independent analytics and configuration. Use the domain switcher in the sidebar to switch between brands.

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Creating a brand

1

Navigate to Brand Settings and click Add Brand

2

Enter basic information

  • Brand name — the name you want to monitor (use the most common form customers use)
  • Website URL — your primary URL including https://
3

Configure your market

  • Country — your primary geographic market (affects prompt generation and analysis context)
  • Language — the language for monitoring (matches your content language)
4

Define your audience (optional but recommended)

  • Target audience — describe your ideal customer
  • Industry / Topic — your business category
5

Add competitors (up to 4 by default)

Enter each competitor’s brand name and website. Choose direct competitors or market leaders to benchmark against.
Country and language matter. They directly influence which prompts are generated, how responses are analyzed, and which competitors are relevant. Create separate brands for separate markets.

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Brand settings explained

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Brand name & variations

Superlines uses your brand name to detect mentions in AI responses. You can also configure:
  • Brand name variations — alternative spellings or abbreviations (e.g., “Nike Run Club”, “NRC”)
  • Brand exclude list — terms that should NOT count as brand mentions

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Competitor mappings

For each competitor, you can set up brand mappings to consolidate variations:
  • Canonical name — the main name (e.g., “Nike Running”)
  • Aliases — variations (e.g., “Nike Run Club”, “NRC”)
This improves accuracy in Share of Voice and competitor analytics.

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Market configuration

SettingPurposeImpact
CountryGeographic targetingAffects prompt generation, competitor relevance, and analysis context
LanguageContent languageDetermines prompt language and response analysis
RegionOptional sub-regionFurther refines geographic targeting
Target audienceCustomer descriptionImproves AI-generated prompt suggestions

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Automatic prompt generation

When you create a brand, Superlines automatically discovers relevant prompts based on:
  • Your industry and business category
  • Target audience definition
  • Competitor analysis
  • Current trending topics
The initial auto-generated prompts provide a great starting point. Review them and add your own high-priority questions as you learn more.

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Plan-based limits

ResourceLimit
Brands1 on Free, multiple on paid plans
Competitors per brand4 (default, varies by plan)
PromptsShared quota across all brands

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Best practices

ScenarioRecommendation
Single product/brand1 brand with core configuration
Multiple products1 brand per major product line
Multiple markets1 brand per country/language combination
Parent company + sub-brands1 brand per distinct brand identity