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A Brand (also called a Domain) represents a distinct business entity you want to monitor in AI search. Each brand has its own name, website, target market, competitors, tracked prompts, and analytics.

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What counts as a brand?

A brand can represent many things:
  • A product line — “Nike Running”, “Nike Basketball”
  • A geographic market — “Acme UK”, “Acme Germany”
  • A business unit — “Retail Division”, “Enterprise Division”
  • A sub-brand — “Nike”, “Jordan Brand”, “Converse”
  • A specific campaign or landing page
Each brand has independent analytics and configuration. Use the domain switcher in the sidebar to switch between brands.

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Creating a brand

1

Navigate to Brand Settings and click Add Brand

2

Enter basic information

  • Brand name — the name you want to monitor (use the most common form customers use)
  • Website URL — your primary URL including https://
  • Business Type — select your business model (e.g., B2B, B2C, SaaS)
  • Description — a brief description of your brand or business
3

Configure your markets

Add one or more markets for your brand. Each market is a combination of:
  • Country — the geographic market (affects prompt generation and analysis context)
  • Language — the language for monitoring (matches your content language)
You can add multiple markets to monitor your brand across different regions simultaneously.
4

Define your audience (optional but recommended)

  • Target audience — describe your ideal customer
  • Industry / Topic — your business category
5

Add competitors (up to 4 by default)

Enter each competitor’s brand name and website. Choose direct competitors or market leaders to benchmark against.
Country and language matter. They directly influence which prompts are generated, how responses are analyzed, and which competitors are relevant. Create separate brands for separate markets.

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Brand settings explained

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Brand name & variations

Superlines uses your brand name to detect mentions in AI responses. You can also configure:
  • Brand name variations — alternative spellings or abbreviations (e.g., “Nike Run Club”, “NRC”)
  • Brand exclude list — terms that should NOT count as brand mentions

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Competitor mappings

For each competitor, you can set up brand mappings to consolidate variations:
  • Canonical name — the main name (e.g., “Nike Running”)
  • Aliases — variations (e.g., “Nike Run Club”, “NRC”)
This improves accuracy in Share of Voice and competitor analytics.

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Market configuration

Superlines supports multiple markets per brand. Each market is a country/language pair that determines how prompts are generated and responses are analyzed.
Unlike setting up separate brands per market, multiple markets within a single brand let you track the same brand identity across different regions while keeping analytics unified.

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Sitemap settings

Configure automatic sitemap integration:
  • Sitemap URL — your website’s sitemap URL for automatic page discovery
  • Auto-sync — enable to keep your tracked pages in sync with your sitemap

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Prompt automation

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Automatic prompt generation

When you create a brand, Superlines automatically discovers relevant prompts based on:
  • Your industry and business category
  • Target audience definition
  • Competitor analysis
  • Current trending topics
The initial auto-generated prompts provide a great starting point. Review them and add your own high-priority questions as you learn more.

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Plan-based limits

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Best practices