What counts as a brand?
A brand can represent many things:- A product line — “Nike Running”, “Nike Basketball”
- A geographic market — “Acme UK”, “Acme Germany”
- A business unit — “Retail Division”, “Enterprise Division”
- A sub-brand — “Nike”, “Jordan Brand”, “Converse”
- A specific campaign or landing page
Creating a brand
Enter basic information
- Brand name — the name you want to monitor (use the most common form customers use)
- Website URL — your primary URL including
https:// - Business Type — select your business model (e.g., B2B, B2C, SaaS)
- Description — a brief description of your brand or business
Configure your markets
Add one or more markets for your brand. Each market is a combination of:
- Country — the geographic market (affects prompt generation and analysis context)
- Language — the language for monitoring (matches your content language)
Define your audience (optional but recommended)
- Target audience — describe your ideal customer
- Industry / Topic — your business category
Brand settings explained
Brand name & variations
Superlines uses your brand name to detect mentions in AI responses. You can also configure:- Brand name variations — alternative spellings or abbreviations (e.g., “Nike Run Club”, “NRC”)
- Brand exclude list — terms that should NOT count as brand mentions
Competitor mappings
For each competitor, you can set up brand mappings to consolidate variations:- Canonical name — the main name (e.g., “Nike Running”)
- Aliases — variations (e.g., “Nike Run Club”, “NRC”)
Market configuration
Superlines supports multiple markets per brand. Each market is a country/language pair that determines how prompts are generated and responses are analyzed.| Setting | Purpose | Impact |
|---|---|---|
| Country | Geographic targeting | Affects prompt generation, competitor relevance, and analysis context |
| Language | Content language | Determines prompt language and response analysis |
| Region | Optional sub-region | Further refines geographic targeting |
| Target audience | Customer description | Improves AI-generated prompt suggestions |
Unlike setting up separate brands per market, multiple markets within a single brand let you track the same brand identity across different regions while keeping analytics unified.
Sitemap settings
Configure automatic sitemap integration:- Sitemap URL — your website’s sitemap URL for automatic page discovery
- Auto-sync — enable to keep your tracked pages in sync with your sitemap
Prompt automation
| Setting | Description |
|---|---|
| Auto-Add Prompts | Automatically add AI-discovered prompts to tracking |
| Auto-Archive Zero-Result Prompts | Automatically archive prompts that consistently return no brand mentions |
| Prompt Variations | Override the default prompt variation settings for this brand |
Automatic prompt generation
When you create a brand, Superlines automatically discovers relevant prompts based on:- Your industry and business category
- Target audience definition
- Competitor analysis
- Current trending topics
Plan-based limits
| Resource | Limit |
|---|---|
| Brands | 1 on Starter, multiple on Growth, unlimited on Enterprise |
| Competitors per brand | 4 (default, varies by plan) |
| Prompts | Shared quota across all brands |
Best practices
| Scenario | Recommendation |
|---|---|
| Single product/brand | 1 brand with core configuration |
| Multiple products | 1 brand per major product line |
| Multiple markets | 1 brand per country/language combination |
| Parent company + sub-brands | 1 brand per distinct brand identity |