Rule of thumb: tell Claude the brand, the exact dates, and the metric name as it appears in the dashboard. Then ask it to quote the
dataFreshness.latest_response_at timestamp. If that timestamp matches the “Data updated” indicator in the dashboard, both are reading the same data.The four things every data question needs
Copy-paste prompts
Match a dashboard KPI
Brand leaderboard (Brands by Brand Visibility)
consolidate: true merges name variants (“OP”, “OP Ryhmä”, “OP Pohjola”) the same way the dashboard does. Without it you get raw extracted names and the list will not match.
Period-over-period change
Per-engine breakdown
Which engines show which competitors
A verifiable summary for a client
Questions to avoid, and what to ask instead
Don't: “How is Acme Insurance doing?”
Don't: “How is Acme Insurance doing?”
No dates, no metric. Claude will pick the tool’s default window (30 days including today) and whichever metric it finds first. The result cannot be checked against anything.Ask instead: “For Acme Insurance, what was Brand Visibility from 2026-08-18 to 2026-09-14? Use analyze_metrics.”
Don't: “Compare this month to last month”
Don't: “Compare this month to last month”
“This month” is ambiguous (calendar month vs. last 30 days) and today is partial. Claude may also call two tools with slightly different windows and compare them.Ask instead: “Call get_period_comparison with periodDays 28” — one call, two aligned windows, or give both date ranges explicitly.
Don't: “What's our visibility?” when you mean the leaderboard
Don't: “What's our visibility?” when you mean the leaderboard
analyze_brand_mentions returns a brand_visibility field that is the brand’s share of all mentions, not the dashboard’s Brand Visibility (share of responses that mention the brand). They are different metrics with the same name.Ask instead: For the KPI, use analyze_metrics → brand_visibility. For the leaderboard, use analyze_brand_mentions and read mention_count and share_of_voice.Don't: “Add up the daily numbers”
Don't: “Add up the daily numbers”
Daily Brand Visibility values are percentages of different denominators. Summing or averaging them does not reproduce the period total.Ask instead: call the same tool with
granularity: total for the period.Don't: “Roughly how much…” / “About what percent…”
Don't: “Roughly how much…” / “About what percent…”
This invites rounding and estimation. The server instructs Claude to report exact values; asking for approximations works against that.Ask instead: “Report the exact values returned. Do not round.”
Don't: ask about a brand without naming it
Don't: ask about a brand without naming it
If your API key has access to several brands and you omit the name, tools return everything combined and add a
warning field. Claude should relay it, but the numbers will already be in the conversation.Ask instead: always say for the brand ”…” using the exact name from list_brands.Don't: mix MCP output with a screenshot from a different day
Don't: mix MCP output with a screenshot from a different day
Collection runs continuously. A dashboard screenshot from the morning and an MCP answer from the afternoon can legitimately differ.Ask instead: compare
dataFreshness.latest_response_at in the MCP response with the dashboard’s Data updated indicator. Same timestamp, same data.Reading dataFreshness
Every analytics tool response now includes:
latest_response_atis the newest AI response collected for the brand. The dashboard shows the same value as Data updated … ago in the filter bar and as Last collected inside the date picker.- If
hours_since_latestis above 36, collection is behind. Numbers are still correct for the data that exists, but the most recent day may be incomplete. Claude is instructed to warn you. - Two answers are only comparable if their
latest_response_atvalues match.
Setting expectations with clients
If you present Superlines data to your own clients:- Pull the numbers with one of the prompts above, with explicit dates.
- Open the dashboard with the same dates and Include current date off.
- Check that Data updated matches
latest_response_at. - Quote the date range and the “data as of” timestamp on the slide.