Skip to main content
Prompt variations are rephrased versions of your tracked prompts. When enabled, Superlines will occasionally use a slightly different wording of the same question during crawls — helping you understand how sensitive AI responses are to phrasing.

​
Why use prompt variations?

AI engines don’t always respond the same way to different phrasings of the same question. For example: Prompt variations help you:
  • Measure phrasing sensitivity — see if your brand visibility changes with different wordings
  • Discover blind spots — find phrasings where competitors outperform you
  • Improve coverage — understand how LLMs interpret different versions of similar queries
  • Get more robust data — reduce the impact of any single phrasing on your metrics

​
How it works

When a crawl is triggered for a prompt:
  1. The system checks if prompt variations are enabled for the brand (or organization)
  2. Based on the configured variation rate, a random check determines whether to use a variation
  3. If a variation is selected, the system either picks from existing variations or generates a new one using AI
  4. The response is analyzed and tagged as a variation in your analytics
Variation results are clearly tagged in your data, so you can always distinguish between original prompt results and variation results.

​
Configuration hierarchy

Prompt variation settings follow a hierarchy: If a brand has its own variation settings configured, those are used. Otherwise, the organization-level settings apply.

​
Configuring at the organization level

Organization-level settings apply as the default for all brands.
1

Navigate to Organization Settings

2

Find the Prompt Variations section

3

Toggle Enable Prompt Variations

Turn on to allow variations across all brands in your organization.
4

Set the Variation Rate

Use the slider to set the percentage (5%–100%). For example, at 25%, roughly 1 in 4 crawls will use a rephrased prompt instead of the original.
5

Save your settings

A 25% variation rate is a good starting point — it gives you meaningful variation data while keeping the majority of crawls on your original prompts.

​
Configuring at the brand level

You can override the organization default for individual brands. This is useful when:
  • You want to test variations on one brand before rolling out to all
  • A specific brand needs a higher or lower variation rate
  • You want to disable variations for a particular brand while keeping them on elsewhere
1

Navigate to Brand Settings for the specific brand

2

Find the Prompt Variations section

3

Enable Override Organization Setting

This activates brand-specific variation controls.
4

Toggle Enable Prompt Variations and set the rate

5

Save your settings

If you disable the override, the brand will revert to using the organization-level settings.

​
Defaults

Existing organizations retain their previous behavior (variations active at 25%) to avoid disrupting ongoing tracking. New organizations start with variations disabled so you can opt in when ready.

​
Viewing variation results

Variation results appear throughout your analytics:
  • Response Analysis — variation responses are tagged with a variation indicator
  • Prompt detail view — see results for both original and variation phrasings
  • Exports and API — variation metadata is included in data exports

​
Best practices

​
FAQ

No. Variations are generated automatically from your existing tracked prompts. They do not create new prompt entries or affect your quota.
Yes. Each response in the analytics is tagged with whether it used the original prompt or a variation, along with the exact variation text.
The system uses AI to create natural rephrasings that preserve the original intent. It may also reuse previously generated variations to ensure consistency over time.
Variation results are tracked separately from original prompt results. Your existing metrics remain unaffected. When viewing aggregated data, both original and variation results contribute to the totals.
Currently, variations are managed automatically by the system. You control whether they are enabled and at what rate, but individual variation texts are generated and selected by the AI.