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The Mentions page (Response Analysis) provides a complete view of your brand’s presence in AI-generated responses. It combines a high-level overview of mention share and rankings with a detailed table of every tracked response.

Overview tab

Share of Mentions

A donut chart showing how brand mentions are distributed across all AI responses for your tracked prompts. This tells you at a glance what portion of the AI conversation your brand owns.

Top Prompts driving mentions

Lists the prompts that generate the most brand mentions. These are the topics where your brand is most likely to be referenced by AI models — and where you have the strongest presence.

Top Brands

Shows which brands (yours and competitors) are mentioned most frequently across all tracked prompts and engines.

Mention Rankings

A ranked table showing how your domain and competitors perform on mentions:
  • Domain rank by total mentions
  • Mention count and percentage share
  • Change vs. previous period

Mentions Gap

One of the most actionable sections — it identifies prompts where competitors are mentioned but your brand is not. Each gap shows:
  • The prompt where you’re missing
  • Which competitors are mentioned instead
  • The potential opportunity if you close the gap
The Mentions Gap is your most direct path to improving brand visibility. Each missing mention represents a specific prompt you can target with content optimization.

Response Data tab

A detailed table where each row represents a tracked prompt on a specific date:
ColumnDescription
PromptThe tracked prompt text
LLM EnginesWhich engines were tested (shown as icons)
Mentioned InNumber of models where your brand was mentioned
Total ModelsTotal models tested
Total CitationsNumber of citations in responses
SentimentDominant sentiment (Positive, Neutral, Negative)

Response detail view

Click any row to open a side panel showing all AI responses for that prompt and date:
  • Full response text from each engine
  • Sentiment analysis per response
  • Sentiment score
  • Whether web search was used
  • Citation count and cited URLs
  • All brands mentioned in the response
Click an engine icon in the table to jump directly to that engine’s response in the detail view.

Filters

  • Date range — select the analysis period
  • LLM engines — filter by specific AI engines (multi-select)
  • Brand Mentioned — show all responses, only those mentioning your brand, or only those where your brand is absent
  • Website Cited — show all responses, only those citing your site, or only those not citing your site
  • Variation — filter by first response or any variation
  • Search text — search within prompt text or response content
The “Brand NOT mentioned” filter combined with “Website NOT cited” is particularly useful for finding prompts where you have zero presence — your biggest growth opportunities.

Exporting data

The Response Data tab supports CSV export. Click the export button to download all filtered response data.

Understanding Responses

How responses are collected and brand detection works.

Citations Analysis

Deep-dive into citation data and URL-level analysis.

Brand Sentiment

Analyze the tone of AI responses about your brand.

Competitor Analysis

See how your mention share compares to competitors.