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The Overview Dashboard is the first page you see after signing in. It provides a high-level snapshot of your brand’s AI search performance across three key dimensions: brand visibility, citation rate, and crawler traffic.

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Dashboard tabs

The Overview is organized into three tabs, each focused on a different aspect of your AI search presence.

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Brand Visibility tab

The default view showing how often your brand is mentioned in AI responses. KPI cards at the top:
CardWhat it shows
Top PromptYour best-performing prompt and its brand visibility percentage
Brand VisibilityYour overall brand visibility with change vs. previous period
Top EngineThe AI engine where your brand performs best
Top LabelThe prompt label category with highest visibility
Below the KPIs:
  • Brand Visibility Trend — a chart showing your visibility over time, with options to show a rolling average, competitor trends, and previous period comparison
  • Brand Leaders — a ranked table of all brands mentioned in your tracked prompts, with mentions, change, and visibility percentage
  • Engine Performance — visibility breakdown by AI engine
  • Prompts table — all tracked prompts with their brand visibility, citation rate, total responses, and labels

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Citation Rate tab

Focused on how often AI responses link to your website. KPI cards:
CardWhat it shows
Top PromptYour best prompt by citation rate
Citation RateOverall citation rate with change vs. previous period
Top Fan-Out QueryThe LLM-generated query driving the most citations
Below the KPIs:
  • Citation Rate Trend — chart showing your citation rate over time
  • Top Cited URLs — which pages on your site are cited most
  • LLM Search Queries — fan-out queries with their associated prompt, citation rate, and search volume
  • Prompts by Citation Rate — all prompts ranked by citation performance

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Crawler Traffic tab

Shows how AI bots are crawling your website. If you haven’t installed the tracking script yet, this tab shows setup instructions with platform-specific guides for Webflow, WordPress, Shopify, Next.js, and edge function setups (Netlify, Vercel). Once tracking is active, you’ll see:
  • Bot Traffic Trend — total crawler traffic over time, or broken down by individual bot
  • Top Bots — which AI crawlers visit your site most
  • Top Crawled Pages — which pages get the most bot traffic
  • Bot Categories — breakdown of crawler types
For a deeper analysis of crawler traffic with human vs. bot comparison and AI-specific bot tracking, see the dedicated Crawler Analytics page.

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Filters

All tabs share a common set of filters:
  • Date range — select the time period to analyze, with an option to include the current (incomplete) day
  • Engine — filter by specific AI engines (multi-select)
  • Prompt — focus on a specific tracked prompt
  • Label — filter by prompt label categories
Filter selections are shown as chips above the content, making it easy to see what’s active and clear individual filters.

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Using the Overview as a daily workflow

Start each day on the Overview Dashboard to quickly spot changes. Look for:
  1. Brand Visibility changes — any significant drops or gains in the trend
  2. KPI shifts — check if your top prompt, engine, or label has changed
  3. New leaders — scan the Brand Leaders table for competitor movement
  4. Citation opportunities — switch to the Citation Rate tab to find prompts with low citation rates
Then drill into specific analytics pages for deeper investigation.

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Exporting data

Each table on the Overview supports CSV and JSON export. Click the export dropdown on any table to download the data.

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Next steps

Visibility Dashboard

Deep-dive into brand visibility with the full dashboard.

Key Metrics

Understand what each metric means and how it’s calculated.

Competitor Analysis

Compare your performance against competitors.

Citations Analysis

Explore citation data in detail.