KPI summary
Four cards at the top give you an instant competitive overview:| Card | What it shows |
|---|---|
| Your Brand Visibility | Your brand visibility percentage with trend |
| Competitors Tracked | How many competitors are being monitored |
| Top Competitor BV | The competitor with the highest brand visibility |
| Avg Competitor BV | Average brand visibility across all tracked competitors |
Brand Performance Overview
The main table ranks all brands (yours and competitors) by performance:| Column | Description |
|---|---|
| Rank | Position based on overall brand visibility |
| Brand | Brand name with logo |
| Top Fan-out Query | The LLM-generated search query where this brand performs best |
| Top Cited URL | The URL most frequently cited for this brand |
| Brand Visibility | Percentage of AI responses mentioning this brand |
| Total Mentions | Absolute count of brand mentions |
| Total Citations | Number of times this brand’s URLs were cited |
Charts and market share
Brand Visibility Comparison
A bar chart comparing Brand Visibility percentages across all brands. This makes it easy to see the relative gap between your brand and competitors at a glance.Market Share by Share of Voice
A donut chart showing how total brand mentions are distributed. Your Share of Voice tells you what percentage of the conversation your brand owns compared to competitors.Share of Citations
A donut chart showing how website citations are distributed across brands. This reveals whose content AI models consider most authoritative.Competitor top-performing prompts
A table showing prompts where competitors outperform you:| Column | Description |
|---|---|
| Competitor | Which competitor leads on this prompt |
| Their Top Prompt | The prompt text |
| Their BV | The competitor’s brand visibility on this prompt |
| Your BV | Your brand visibility on the same prompt |
| Gap | The difference — your opportunity |
Filters
- Date range — select the analysis period
- LLM engines — filter by specific AI engines (multi-select)
- Prompt labels — focus on specific prompt categories
- Specific prompt — drill into a single tracked prompt
- Show all brands — toggle between configured competitors only or all detected brands
- Competitor selection — when “Show all brands” is off, choose which competitors to compare
Exporting data
Export options are available on the Brand Performance table and charts:- CSV — tabular data export
- JSON — structured data export
- PNG — chart image export for presentations
Related pages
Cross-Brand Analytics
Compare performance across multiple brands you manage.
Key Metrics
Understand how Brand Visibility and SOV are calculated.
Mentions
Deep-dive into response data and mention rankings.
Brands & Domains
Configure your competitors and brand settings.