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The Competitor Analysis page provides a dedicated view for benchmarking your brand against competitors in AI search. See who’s winning on visibility, citations, and share of voice — and identify specific prompts where you can close the gap.

KPI summary

Four cards at the top give you an instant competitive overview:

Brand Performance Overview

The main table ranks all brands (yours and competitors) by performance: Click any row to open a detailed modal with deeper insights into that brand’s performance by engine, prompt, and more.

Charts and market share

Brand Visibility Comparison

A bar chart comparing Brand Visibility percentages across all brands. This makes it easy to see the relative gap between your brand and competitors at a glance.

Market Share by Share of Voice

A donut chart showing how total brand mentions are distributed. Your Share of Voice tells you what percentage of the conversation your brand owns compared to competitors.

Share of Citations

A donut chart showing how website citations are distributed across brands. This reveals whose content AI models consider most authoritative.
Click on chart segments to open detailed modals. For example, clicking a competitor’s bar in the visibility chart shows their top-performing prompts and engines.

Competitor top-performing prompts

A table showing prompts where competitors outperform you: This is one of the most actionable sections. Prompts with a large gap represent specific topics where targeted content can improve your visibility.

Filters

  • Date range — select the analysis period
  • LLM engines — filter by specific AI engines (multi-select)
  • Prompt labels — focus on specific prompt categories
  • Specific prompt — drill into a single tracked prompt
  • Show all brands — toggle between configured competitors only or all detected brands
  • Competitor selection — when “Show all brands” is off, choose which competitors to compare

Exporting data

Export options are available on the Brand Performance table and charts:
  • CSV — tabular data export
  • JSON — structured data export
  • PNG — chart image export for presentations

Cross-Brand Analytics

Compare performance across multiple brands you manage.

Key Metrics

Understand how Brand Visibility and SOV are calculated.

Mentions

Deep-dive into response data and mention rankings.

Brands & Domains

Configure your competitors and brand settings.