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Crawler Analytics shows how AI bots and human visitors interact with your website. It goes beyond the conceptual coverage in AI Crawler Analytics with a full page walkthrough of the dashboard, its tabs, and how to use the data.

Setup

To start tracking crawler traffic, install the Superlines tracking script on your website. The Crawler Traffic tab on the Overview Dashboard provides setup instructions with platform-specific guides for:
  • Standard websites — JavaScript snippet
  • Webflow, WordPress, Shopify, Next.js — platform-specific instructions
  • Netlify, Vercel — Edge Functions setup
For detailed setup instructions, see the AI Crawler Analytics documentation.

Crawlers tab

KPI cards

CardWhat it shows
Top CrawlerThe most active bot visiting your site
Top URLThe page receiving the most bot traffic
Top CategoryThe most common bot category
Top CountryWhere most bot traffic originates

Charts and tables

  • Bot Traffic Trend — total bot traffic over time, or broken down by individual bot
  • Top Bots — ranked table of bots with name, label, category, visit count, and percentage share
  • Top Crawled Pages — which pages bots visit most, with both bot and human visit counts
  • Bot Categories — pie chart and table showing the distribution of bot types
  • Bots by Country — geographic distribution of crawler traffic

Visitors tab

Human traffic analytics for comparison with bot activity:

KPI cards

CardWhat it shows
VisitorsUnique visitors (by IP)
PageviewsTotal page views
Top CountryWhere most human traffic originates
Top ReferralMost common referral source

Charts and tables

  • Traffic Trend — visitors and pageviews over time
  • Top Pages — most visited pages
  • Top Referrers — where your visitors come from
  • Visitors by Country — geographic breakdown
  • Visitors by Device — Mobile, Tablet, Desktop distribution
  • Visitors by Browser — Chrome, Safari, Firefox, Edge, etc.

Human vs Bot tab

A direct comparison view showing:
  • Total Visits — combined human and bot visits
  • Bot Visits — absolute bot visit count
  • Human Visits — absolute human visit count
  • Bot Percentage and Human Percentage — relative shares
  • Human vs Bot Trend — chart comparing traffic over time
  • Top Bots — ranked list of most active bots

AI Bot Data tab

Focused specifically on AI-related bot activity:

Citation stats

Cards showing activity from specific AI bots:
  • ChatGPT Citations
  • Perplexity Bot activity
  • Claude Bot activity
  • Copilot activity
Each card includes a trend indicator showing whether activity is increasing or decreasing.

AI-specific analytics

  • Top Pages — pages most visited by AI bots
  • Citation Sources — which AI services are citing your content
  • AI Bot Traffic Trend — traffic split between training bots and search bots
  • AI Crawlers — individual bot activity (OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot, etc.)
  • Traffic Split — visualization of training vs. search bot proportions
Pay special attention to the Training vs Search bot split. Search bots (like OAI-SearchBot, PerplexityBot) indicate your content is being used in real-time AI search results. Training bots (like GPTBot) indicate your content is being used for model training — both are valuable signals.

Filters

Each tab has relevant filters:
  • Crawlers tab — filter by Bot, Country, Page
  • Visitors tab — filter by Page, Referrer, Device, Browser, Country
  • Human vs Bot tab — filter by Bot, Country

Exporting data

All tables support CSV and JSON export via the export dropdown.

AI Crawler Analytics

Conceptual guide to AI crawler tracking.

GA4 AI Traffic

Track AI traffic using Google Analytics data.

Site Health

Monitor page-level health and AI readiness.

Overview Dashboard

Crawler traffic summary in the Overview.