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The Schema Optimiser analyzes any URL for existing Schema.org structured data and generates AI-optimized JSON-LD markup ready to paste into your page. Structured data helps AI models understand your content and increases the likelihood of being cited in AI responses. Schema.org structured data provides explicit signals to AI models about what your page contains — your product details, article metadata, organization information, FAQ content, and more. Pages with well-implemented schema markup are easier for AI models to parse, quote, and cite.

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How to use the Schema Optimiser

1

Enter a URL

Navigate to Schema Optimiser in the Tools section. Enter the URL of the page you want to analyze.
2

Run the analysis

Click Analyze Schema. The tool detects and evaluates all structured data on the page.
3

Review the results

You’ll see a Schema Quality Score, detected schema types, and a detailed breakdown of what was found.
4

Copy the optimized schema

The tool generates an improved JSON-LD version with AI-recommended changes. Copy it and add it to your page.
Try the example sites (apple.com, shopify.com, bbc.com/news, stripe.com) to see how major sites implement schema and what the optimization process looks like.

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What the tool detects

The Schema Optimiser scans for structured data in multiple formats:
FormatDescription
JSON-LDThe recommended format — embedded in <script> tags
MicrodataInline HTML attributes (itemscope, itemprop)
Meta TagsOpen Graph, Twitter Cards, and other meta-based markup
Page ContentImplicit data from headings, content structure, and page elements
Rich ResultsEligibility for Google rich results (FAQ, How-to, Product, etc.)

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Understanding the quality score

The Schema Quality Score (0–100) reflects how well your structured data serves AI search visibility:
ScoreRatingWhat it means
80–100GoodWell-structured schema that supports AI discovery
50–79FairBasic schema present but missing key properties
0–49Needs WorkMinimal or no useful structured data
The score accounts for completeness, accuracy, use of recommended properties, and alignment with AI search best practices.

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The optimization output

The tool provides:
  • Summary of changes — how many nodes were added, enriched, or removed
  • AI-generated change list — bullet-point explanation of each recommended change
  • Highlighted diff view — visual comparison of your existing schema vs. the optimized version, making it easy to see exactly what changed
  • Detected schema types — what types were found on the page (e.g., WebPage, Article, Product)
  • Page info — title, meta description, and canonical URL of the analyzed page

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Implementing the optimized schema

You can copy the optimized JSON-LD in two formats:
  1. Raw JSON — the JSON-LD object, useful if you manage schema through a CMS or build tool
  2. HTML script tag — the complete <script type="application/ld+json"> tag, ready to paste into your page’s <head>
Always review the generated schema before implementing it. While the AI optimization is designed to be accurate, verify that the content matches your page and meets your requirements.

AI Search Checker

Full AI search readiness analysis including schema.

Site Health

Monitor schema quality across all your pages.