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The Keyword Research tool helps you discover and analyze keywords relevant to your AI search strategy. Get search volume, cost-per-click, search intent, and trend data to inform your content creation and prompt tracking decisions.

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How to use it

1

Enter a keyword

Navigate to Keyword Research in the Tools section. Enter a keyword or phrase in the search field.
2

Select a country

Choose the target country for localized search data using the country selector.
3

Run the research

Click Research to analyze the keyword. Results typically appear within a few seconds.
4

Explore related keywords

Browse the Similar, Related, and Question keyword tabs to discover additional opportunities.

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Main keyword card

The hero section shows detailed data for your researched keyword:

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Quick stats

Four cards summarize the keyword landscape:
  • Similar Keywords — count of closely related keywords
  • Related Keywords — count of semantically related keywords
  • Question Keywords — count of question-format variations
  • Total Keywords — combined total found

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Keyword tabs

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Similar Keywords

Keywords closely matching your search term — variations, long-tail versions, and synonyms. Semantically related keywords that share topical relevance but may use different phrasing.

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Question Keywords

Question-format keywords (how, what, why, where, when, which) — these are especially valuable for AI search because they mirror how users query AI models.
Question keywords are particularly valuable for AI visibility. AI models are designed to answer questions, so tracking and creating content for question-format prompts often yields the best results.
Each keyword tab shows a table with:

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Advanced filters

Open the filter panel to narrow results:
  • Search Volume Range — slider to set minimum and maximum volume
  • CPC Range — slider to set CPC bounds
  • Search Intent — checkboxes for informational, commercial, navigational, transactional
  • Trend Direction — filter by keywords trending up, down, or stable
  • Word Count — filter by number of words in the keyword

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Exporting data

  • Copy keywords — copy individual keywords or all selected keywords to clipboard
  • CSV export — download the full keyword list with all data columns

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Using keyword research for AI visibility

Keyword research connects to your broader AI search strategy:
  1. Discover tracking prompts — find high-volume keywords to add as tracked prompts via Prompt Import
  2. Inform content creation — identify topics for Content Generation based on search demand
  3. Validate prompt strategy — confirm your Prompt Strategy covers the highest-value search terms
  4. Monitor trends — spot emerging topics before competitors target them

Prompt Import

Import discovered keywords as tracked prompts.

Content Module

Create content targeting researched keywords.

Site Analyzer

Audit your pages for keyword optimization.

Prompt Strategy

Build a keyword-informed prompt portfolio.