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The Action Center is where AI-generated insights become actionable tasks. It collects recommendations from the AI Agent’s analysis and organizes them into categories you can work through, complete, or dismiss.

How actions are generated

Actions are created when the AI Agent analyzes your data and identifies opportunities for improvement. The Agent examines your brand visibility, citations, content, and technical SEO to produce specific, actionable recommendations. Each action includes:
  • A description of what to do
  • A category indicating the type of work
  • A priority level (high, medium, or low)
  • A relevant URL linking to the tool or page where you can take action

Action categories

CategoryWhat it covers
New ContentTopics and pages you should create to improve AI visibility
Content OptimizationExisting content that needs improvement for better AI performance
Technical OptimizationTechnical SEO issues affecting your AI search presence
Schema OptimizationStructured data improvements to help AI understand your pages
Community DiscussionOpportunities on platforms like Reddit, Quora, or forums
Media OutreachPR and media opportunities to boost brand authority

Managing actions

Status workflow

Each action has one of three statuses:
StatusMeaning
PendingNot yet addressed — waiting for your attention
CompletedYou’ve taken action and marked it as done
DismissedYou’ve reviewed it and decided not to act on it

Working with actions

1

Review pending actions

Open the Action Center from the sidebar. Pending actions are shown by default, with a count badge indicating how many await your attention.
2

Filter by category

Use the category buttons to focus on a specific type of action. Each category shows a count of pending items.
3

Take action

Click on an action to navigate to the relevant tool or page. For example, a Schema Optimization action might link to the Schema Optimiser.
4

Update the status

Mark the action as Completed when you’ve addressed it, or Dismissed if it’s not relevant. You can always filter to see completed or dismissed actions later.

Filtering and navigation

  • Status filters — toggle between All, Pending, Completed, and Dismissed
  • Category filters — focus on specific action types (each shows its count)
  • Refresh — reload the action list to see newly generated recommendations
Use the Action Center as a weekly workflow: review new pending actions, prioritize by category, and work through them systematically. This creates a consistent optimization loop between your analytics insights and concrete improvements.

AI Agent

The Agent generates the recommendations you see here.

AI Search Checker

Run page-level audits suggested by actions.

Content Module

Create content recommended by action items.

Schema Optimiser

Implement schema changes from optimization actions.