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The Site Analyzer performs a full technical SEO audit on any URL, checking for issues across security, indexability, meta tags, content, links, performance, mobile readiness, and structured data. It provides a health score and prioritized recommendations to fix the most impactful issues first.

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How to use it

1

Enter a URL

Navigate to Site Analyzer in the Tools section. Enter the URL you want to audit.
2

Run the audit

Click Run Audit. The tool crawls the page and evaluates it across all categories. This takes 15–60 seconds depending on page complexity.
3

Review the health score

The overall health score (0–100) appears at the top, along with counts of critical issues, warnings, notices, and passed checks.
4

Work through recommendations

The Priority Fixes section lists the most impactful issues to address. Expand each category in the detailed analysis for the full picture.

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Health score

The overall score reflects the technical health of the page:
ScoreRatingMeaning
80–100ExcellentFew or no issues found
60–79GoodSome issues to address but fundamentally sound
40–59Needs ImprovementSignificant issues that could affect AI visibility
0–39PoorCritical issues requiring immediate attention

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Issues summary

Four cards at the top provide a quick overview:
CardWhat it shows
Critical IssuesProblems that must be fixed — blocking indexing or AI discovery
WarningsImportant issues that degrade performance or visibility
NoticesMinor suggestions for improvement
PassedChecks that passed successfully
Click any card to filter the detailed analysis to show only that severity level.

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Page information

A summary card shows key page metadata:
  • URL and page title
  • HTTPS status
  • Word count
  • H1 tag count
  • Image count (total and with alt text)
  • Internal and external link counts

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Detailed analysis by category

Issues are organized into categories, each expandable:
CategoryWhat it checks
SecurityHTTPS, mixed content, security headers
IndexabilityRobots meta, canonical tags, sitemap presence
Meta TagsTitle, description, Open Graph, social tags
ContentWord count, heading structure, readability, duplicate content
LinksBroken links, redirect chains, anchor text quality
PerformancePage speed indicators, resource optimization
MobileMobile responsiveness, viewport configuration
Structured DataSchema.org markup, JSON-LD validation
Each issue within a category includes:
  • Type — critical, warning, notice, or passed
  • Title — what the issue is
  • Description — why it matters
  • Affected elements — how many elements are impacted
  • Recommendation — how to fix it

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Priority fixes

A curated list of the highest-impact issues to fix first, ranked by severity and potential improvement. This section pulls the most critical and warning-level issues to the top so you know exactly where to start. A sticky sidebar shows all issue categories with their issue counts, letting you jump directly to any category without scrolling.

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Actions

  • Re-Audit — run the audit again on the same URL to verify fixes
  • New Audit — clear results and start with a different URL
  • Print — print the full report

AI Search Checker

AI-specific readiness analysis complementing the technical audit.

Schema Optimiser

Deep-dive into structured data optimization.

Site Health

Ongoing monitoring of your entire site’s health.

Keyword Research

Research keywords to inform your content strategy.