Overview tab
The default view with your core analytics:KPI cards
| Card | What it shows |
|---|---|
| Brand Visibility | Radial metric showing mentions out of total responses, with trend |
| Citation Rate | Radial metric showing citations out of total responses, with trend |
| Sentiment Score | Breakdown of positive, neutral, and negative responses |
| LLM Breakdown | Brand visibility by individual AI engine |
Trend charts
- Brand Visibility Trend — your visibility over time, with options to overlay competitor trends, toggle annotations, and compare to the previous period
- Citation Rate Trend — citation performance over time with annotations
Average Position
Shows where your brand typically appears in AI responses:- Average position metric with rank
- Position trend chart over time
- Competitor position comparison
- Position leaderboard table ranking all brands
Average Position measures the order in which brands are mentioned. Position 1 means your brand is mentioned first — the most prominent placement. See Key Metrics for the full definition.
Industry Ranking
A “Brands by Brand Visibility” table ranking all detected brands:- Rank, brand name, mention count, change, and visibility percentage
- Toggle Only my competitors to filter the view
- Export as CSV or JSON
Insight cards
Four quick-insight cards highlighting notable data points:- Top Prompt — your highest-performing prompt
- Top Competitor — the competitor closest to your visibility
- Top Query — the highest-volume fan-out query related to your prompts
- Priority Query — a fan-out query with high potential but low current performance
Additional sections
- Visibility Rankings by Topic — how your brand performs across content topics
- Latest Brand Mentions — recent AI response snippets mentioning your brand
Prompts tab
A detailed table of all your tracked prompts with management capabilities:| Column | Description |
|---|---|
| Status | Active, Paused, or Processing |
| Prompt | The tracked prompt text |
| Brand Visibility | Visibility percentage for this prompt |
| Citation Rate | Citation rate for this prompt |
| Tests | Number of times this prompt has been tested |
| Mentions | Brand mention count |
| Labels | Assigned prompt labels |
Filters
- Status — All, Active, Paused, Processing
- Labels — multi-select label filter
- Done status — All, Done, Not done
- Search — text search across prompts
Actions
- Edit prompt details
- Pause or resume testing
- Delete prompts
- Add new prompts via dialog
- Navigate to Prompt Import or Content
Queries tab
Shows fan-out queries — the LLM-generated search queries that AI models produce during conversations about your tracked prompts.| Column | Description |
|---|---|
| Query | The LLM-generated search query |
| Prompt | Which tracked prompt triggered this query |
| Citation Rate | How often your site is cited for this query |
| Search Volume | Estimated search volume of the query |
Mentions tab
A feed of the latest AI responses that mention your brand, showing actual response text, the AI engine, and when it was generated.Export Report
The dashboard includes a full report builder accessed via the Export button:- Customizable sections (visibility, citations, rankings, competitors, sentiment, site health)
- White-label branding (logo, colors, company name)
- Shareable report URLs
- PDF download
Response details
Click any prompt or mention to open a detailed view of individual AI responses:- Full response text with formatted or original view
- Brand mention status
- Citation details and cited URLs
- All brands mentioned in the response
- Engine and model information
Annotations
Add notes to trend charts to mark significant events (content launches, algorithm changes, competitor moves). Annotations appear as markers on the chart and are visible to your team.Related pages
Overview Dashboard
High-level KPI snapshot across all dimensions.
Key Metrics
Understand how every metric is calculated.
Prompt Management
Manage your tracked prompts.
Export & Reporting
Generate PDF reports from dashboard data.