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The Citations Analysis page shows when and where AI models cite your website (and competitors’) as a source. Citations are a strong signal of content authority — they mean an AI model considered your content authoritative enough to link to.

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Overview tab

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Citation Rankings

A ranked table showing how domains perform on citations:
  • Domain rank by total citations
  • Citation count and percentage share
  • Change vs. previous period
  • Filter between “My Domain”, “Competitors”, and “Industry” views

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Citations Gap

Identifies prompts where competitor URLs are cited but yours are not. Each gap shows:
  • The prompt where you’re missing citations
  • Which competitor domains are being cited
  • The specific URLs being cited
  • The opportunity size
The Citations Gap is your roadmap for content optimization. Each entry shows a specific prompt where a competitor’s URL is cited — study that URL to understand what makes it citation-worthy, then create or improve your own content to compete.

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UGC & Community tab

Identifies citation opportunities from user-generated content platforms where AI models frequently source information:
  • Reddit — subreddit discussions being cited
  • Quora — Q&A threads being cited
  • YouTube — video content being cited
  • Other community platforms
These opportunities highlight where participating in community discussions could lead to AI citations.

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Citations Data tab

A comprehensive table listing individual citation records: Click any row to open a detail modal showing:
  • Full prompt text
  • AI response snippet with citation context
  • Which engine generated the response
  • All cited URLs in the response
  • Citation position

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Filters

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Basic filters

  • Date range — select the analysis period
  • LLM engines — filter by specific AI engines
  • Prompt — focus on a specific tracked prompt
  • Prompt tags — filter by prompt categories

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Advanced filters

Click More filters to access:
  • Citation Status — cited only or not cited
  • AI Engine — single engine selection
  • Country — geographic filter
  • Topic — content topic filter
  • Prompt Tag — prompt category filter
  • My domain only — show only your domain’s citations
  • Competitors only — show only competitor citations
  • Search by Domain — find citations from a specific domain
  • Search by Title — search cited page titles

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Exporting data

The Citations Data tab supports CSV export for all filtered citation records.

Citations & Fan-out Queries

How citations are tracked and what fan-out queries are.

Mentions

Explore brand mentions alongside citation data.

Content Module

Create content to earn more citations.

Key Metrics

How citation rate and share of citations are calculated.