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The GA4 AI Traffic page shows how much traffic your website receives from AI platforms like ChatGPT, Perplexity, Copilot, Claude, and others. It connects to your Google Analytics 4 property to detect and analyze AI-referred visits.

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Setup

Before you can use this page, you need to connect your Google Analytics property:
1

Connect Google Analytics

If you haven’t already, go to the Integrations page to connect your GA4 property.
2

Select your property

On the AI Traffic page, select your Google Analytics property and optionally your Google Search Console site from the configuration section.
3

Click Configure Analytics

Save your property selection to start receiving AI traffic data.
AI traffic detection works by analyzing referral sources in your GA4 data. It identifies visits originating from known AI platforms and categorizes them accordingly.

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Key metrics

Four summary cards show your AI traffic performance: Each metric shows the percentage change compared to the previous period.

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LLM referral traffic chart

A stacked bar chart showing AI-referred sessions over time, broken down by AI engine. This reveals:
  • Which AI platforms drive the most traffic to your site
  • How AI traffic volume changes over time
  • Whether specific platforms are growing or declining

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Detailed tabs

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Landing Pages

Shows which pages on your site receive the most AI traffic:

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Geographic

AI traffic broken down by country:

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Devices

AI traffic by device type, shown as both a pie chart and table:
  • Device category (Desktop, Mobile, Tablet)
  • Sessions and users per device
  • Bounce rate
  • Top AI engine per device type

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Platform performance sidebar

A sidebar panel shows individual AI platform performance:
  • Each platform listed with session count, user count, and percentage share
  • Top landing page highlighted
  • Quick stats: average session duration, average bounce rate, top country, top device

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Filters

  • Date range — predefined (7 days, 30 days, 3 months, 6 months) or custom start/end dates
  • LLM engines — filter by specific AI platforms (multi-select)
Compare your AI traffic trends with your brand visibility metrics. If brand visibility is increasing but AI traffic isn’t following, your content may be mentioned but not cited with links — focus on earning more citations through the Citations Analysis page.

Google Analytics Integration

How to connect your GA4 property.

Crawler Analytics

Track AI bot crawling activity on your site.

Citations Analysis

See which URLs are cited in AI responses.

Key Metrics

Understand citation rate and its impact on traffic.