Setup
Before you can use this page, you need to connect your Google Analytics property:Connect Google Analytics
If you haven’t already, go to the Integrations page to connect your GA4 property.
Select your property
On the AI Traffic page, select your Google Analytics property and optionally your Google Search Console site from the configuration section.
AI traffic detection works by analyzing referral sources in your GA4 data. It identifies visits originating from known AI platforms and categorizes them accordingly.
Key metrics
Four summary cards show your AI traffic performance:| Metric | Description |
|---|---|
| Total Sessions | AI-referred sessions in the selected period |
| Total Page Views | Page views from AI-referred traffic |
| Total Users | Unique users arriving from AI platforms |
| Top LLM | The AI platform sending the most traffic, with its share percentage |
LLM referral traffic chart
A stacked bar chart showing AI-referred sessions over time, broken down by AI engine. This reveals:- Which AI platforms drive the most traffic to your site
- How AI traffic volume changes over time
- Whether specific platforms are growing or declining
Detailed tabs
Landing Pages
Shows which pages on your site receive the most AI traffic:| Column | Description |
|---|---|
| Page Path | URL path of the landing page |
| Page Title | The page title |
| Sessions | Number of AI-referred sessions |
| Users | Unique users |
| Bounce Rate | Percentage of single-page visits |
| LLM Engines | Which AI platforms sent traffic to this page |
Geographic
AI traffic broken down by country:| Column | Description |
|---|---|
| Country | Visitor country |
| Sessions | Number of sessions |
| Users | Unique users |
| Bounce Rate | Single-page visit rate |
| Top Engine | Most common AI referral source for this country |
Devices
AI traffic by device type, shown as both a pie chart and table:- Device category (Desktop, Mobile, Tablet)
- Sessions and users per device
- Bounce rate
- Top AI engine per device type
Platform performance sidebar
A sidebar panel shows individual AI platform performance:- Each platform listed with session count, user count, and percentage share
- Top landing page highlighted
- Quick stats: average session duration, average bounce rate, top country, top device
Filters
- Date range — predefined (7 days, 30 days, 3 months, 6 months) or custom start/end dates
- LLM engines — filter by specific AI platforms (multi-select)
Related pages
Google Analytics Integration
How to connect your GA4 property.
Crawler Analytics
Track AI bot crawling activity on your site.
Citations Analysis
See which URLs are cited in AI responses.
Key Metrics
Understand citation rate and its impact on traffic.